"The list is short. James Dean. Rock 'n' Roll. Levis. The Corvette. And Zippo lighters.
Like Elvis and blue suede shoes, Zippo has helped define the meaning of cool. Introduced in 1932 by George G Blaisdell, the little lighter with the familiar "click" and the lifetime guarantee has been in movies, foxholes and the pockets of millions. Through the years it has become an American icon. And for many, a priceless collector's item."